AccelerateU Courses

AccelerateU incorporates a diverse range of classes in marketing, innovation & entrepreneurship, social innovation, and management. These include all the core BBA capstone courses, as well as General Education (Gen Ed), and electives. Courses have been curated to allow students in third and fourth year to spend one or more semesters at AccelerateU. If you see a class that interests you, and you have the required prerequisites, see if there is still space available.

Student Guide to AccelerateU

Core BBA Capstone Courses

Business Plan Development (ENTR 4433)

Strategic Management (MGMT 5333)

Marketing

Marketing-Driven Strategy (MKTG 4858)

Professional Brand Studio (MKTG 4850)

Navigating Marketing Trends (MKTG 3558)

Sports & Entertainment Marketing (MKTG 3730)

Evidence-based Marketing (MKTG 3258) *Gen Ed

Science of Persuasion (MKTG 3150) *Gen Ed

Innovation & Entrepreneurship

Corporate Innovation and Entrepreneurship (ENTR 4344)

Society, Innovation, and Enterprises (ENTR 3370) *Gen Ed

Spearheading and Navigating Marketing Launch (ENTR 3350)

The Art of the Pitch (ENTR 3305) *Gen Ed

Creativity for Entrepreneurial Practice (ENTR 3302) *Gen Ed

DNA of Buying, Selling and Business Development (ENTR 4420)

Harnessing Artificial Intelligence for Business (Special Topics in Innovation & Entrepreneurship (ENTR 3730)

Harnessing Artificial Intelligence for Business is a cutting-edge, practical course designed to empower MRU students with the skills and knowledge necessary to leverage AI tools in solving real-world business problems. Through hands-on exploration of various AI applications (e.g., ChatGPT, Notion AI, Dall-E 2, and a chosen set of other tools amongst the hundreds of new tools being introduced every week), students will gain proficiency in data analysis, machine learning, and AI-driven innovation. Throughout the semester, mini projects will offer opportunities to apply these tools and techniques to address specific business challenges. Furthermore, the course will delve into the fundamentals of AI and ML using a “technical explanation for the non-technical” approach, fostering a deeper understanding of the underlying concepts and enabling students to confidently utilize these powerful technologies. This course is a unique and timely addition to our Innovation and Entrepreneurship curriculum as a Special Topics course, preparing students for a future where AI plays an increasingly prominent role in business strategy and decision-making.

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